Branding

6 Powerful Ways Brands Are Using AI in Marketing

6 Powerful Ways Brands Are Using AI in Marketing

AI in marketing means using machine learning and generative models for six things that actually earn back their cost: personalization at scale, content creation, predictive analytics, conversational AI, ad targeting, and sentiment analysis. McKinsey estimates generative AI could add $2.6-4.4 trillion in annual global corporate profit, with marketing as one

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