Medspa Marketing

SEO vs AEO vs GEO in 2026

SEO vs AEO vs GEO in 2026: How Medspas Get Recommended by AI

SEO, AEO, and GEO are three layers of the same pipeline, and in 2026 that pipeline increasingly ends with a patient asking ChatGPT, Perplexity, or Google’s AI Overview which medspa to book instead of scrolling ten blue links. That’s not a guess: 31% of U.S. adults now interact with AI

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Qualified leads audit checklist being reviewed by a clinic director on an office dashboard.

Qualified Leads Audit: 6 Verifications for Practice Growth

Generating qualified leads requires clinical practices and legal firms to align educational material with operational intake workflows. This audit checklist provides a systematic evaluation of your current acquisition architecture across medical aesthetics, healthcare, and law.

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Aesthetic Website Design: Driving Patient Acquisition

Aesthetic Website Design: Driving Patient Acquisition

An aesthetic practice website design converts patients when it does five things in order: audits the real baseline conversion rate before anything gets redesigned, builds visual trust that reads as clinical rather than just polished, passes Google’s Core Web Vitals thresholds on an actual phone, backs every claim with before-and-after

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Medspa Website Design: How to Build One That Converts

Medspa Website Design: How to Build One That Converts

A medspa website design that converts covers seven layers in this order: branding that reads as clinical and premium at once, one dedicated page per treatment, before-and-after and named-review trust signals, mobile speed under Google’s Core Web Vitals thresholds, a booking path that doesn’t require a phone call, SEO structure

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Medspa Website SEO Checklist: 12 Things to Fix First

Medspa Website SEO Checklist: 12 Things to Fix First

A medspa website SEO checklist worth running covers three layers: Google Business Profile completeness, one dedicated page per treatment, and the technical foundation underneath both, schema markup, Core Web Vitals, and citation consistency. Most medspa sites we audit are missing 4 to 7 of the 12 items below, usually the

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Med Spa Social Media Marketing: What Actually Converts

Med Spa Social Media Marketing: What Actually Converts

Med spa social media marketing works when it’s built for bookings, not followers. Run one or two platforms well, Instagram first, Facebook for the over-40 patient segment, rather than five platforms half-heartedly. Post three to four times a week: before-and-after results (with proper consent), treatment education, and video testimonials convert

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Medical Aesthetics Marketing 101 - Where to Start

Medical Aesthetics Marketing 101: Where to Start

Medical aesthetics marketing is how medspas, injectable clinics, laser centers, and body contouring practices attract and retain patients for medically regulated treatments, using the same channels as any other business (local search, paid ads, social, email, reviews) but under FTC and state medical board rules that don’t apply to general

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Medspa Marketing Agency vs. Freelancer: How to Actually Decide

Medspa Marketing Agency vs. Freelancer: How to Actually Decide

A medspa marketing agency and a freelancer solve different problems: a freelancer covers one channel well for $800-$2,500/month, an agency coordinates three or more channels for $2,500-$5,000/month full-service. The number that actually matters either way is patient acquisition cost, not follower count or price tag. Freelancers win for single-channel needs,

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What Does a Med Spa Digital Marketing Agency Actually Do

What Does a Med Spa Digital Marketing Agency Actually Do?

A med spa digital marketing agency runs local SEO, paid search and social ads, your website’s conversion rate, content, email and SMS retention, and review management, usually as one system. The number that matters is patient acquisition cost, not impressions. A real 90-day engagement starts with an audit, not a

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