Saxira Aesthetics & Wellness
Saxira is a modern medical spa with two locations dedicated to delivering advanced aesthetic and wellness services. As a newly launched brand entering a competitive market, Saxira partnered with EX Studio to build the foundation for long-term growth through technology, branding, automation, and strategic marketing.
From pre-launch through grand opening and beyond, EX Studio served as Saxira’s full-service growth partner, developing the digital infrastructure and marketing systems necessary to attract, convert, and retain patients.
Saxira Medical Spa - Launching a Multi-Location Med Spa with Technology, Marketing & Automation
Challenge
Launching a new medical spa requires more than an attractive website or advertising campaign. Saxira faced several key challenges:
- Building brand awareness from scratch
- Establishing credibility in a competitive market
- Driving patient acquisition for two locations
- Creating scalable systems before opening
- Managing and nurturing leads efficiently
- Coordinating launch campaigns and promotional events
- Connecting patient management with marketing systems
The goal was to create a seamless ecosystem that could support rapid growth while delivering an exceptional patient experience.
Location
Hyattsville, MD
Services
Website Design & Development
Multi-Location Website Architecture
Nexus CRM Implementation
EMR integration
Soft Opening Campaign
Grand Opening Campaign
Meta Ads Management
Google Ads Management
Organic Social Media Management
Professional Photography & Video Production
Printables & Marketing Collateral
Email Marketing Automation
Patient Nurturing Campaigns
Marketing Strategy & Consulting
Our Solution
EX Studio developed and executed a comprehensive growth strategy combining technology, EMR integration, branding, marketing, and automation.
Website Design & Development
We designed and developed a custom website tailored specifically for medical aesthetics, with a focus on user experience, conversion optimization, and scalability.
Key deliverables included:
- Custom website design
- Mobile-responsive development
- Multi-location architecture
- SEO-friendly structure
- Service and treatment pages
- Landing pages for campaigns
- Lead capture forms
- Appointment integrations
- Conversion optimization
The website became the digital foundation for Saxira’s patient acquisition strategy.
Nexus CRM Implementation
To centralize operations and marketing, EX Studio implemented Nexus, our all-in-one CRM and automation platform.
Features included:
- Lead management pipelines
- Automated workflows
- SMS automation
- Email automation
- Appointment reminders
- Reputation management
- Reporting dashboards
- Patient nurturing sequences
Nexus created a streamlined system that allows Saxira to efficiently manage leads and improve the patient journey from first inquiry through long-term retention.
EMR Integration
To create a seamless operational workflow, EX Studio integrated Saxira’s marketing ecosystem with its Electronic Medical Records (EMR) platform.
This integration enabled:
- Patient data synchronization
- Automated workflow triggers
- Improved operational efficiency
- Reduced manual data entry
- Better reporting and tracking
- Enhanced coordination between marketing and patient management systems
By connecting marketing, communication, and patient records, Saxira gained a centralized ecosystem that supports both growth and operational excellence.
Soft Opening Campaign
Prior to launch, EX Studio developed and executed a strategic soft opening campaign designed to build anticipation and generate early bookings.
Campaign objectives included:
- Building local awareness
- Collecting leads before opening
- Promoting exclusive offers
- Generating appointment requests
- Establishing social proof
The campaign successfully introduced Saxira to the market and generated early momentum before officially opening its doors.
Grand Opening Campaign
To maximize visibility and patient acquisition during launch, EX Studio developed a comprehensive grand opening strategy.
Campaign components included:
- Paid advertising campaigns
- Email marketing
- Social media promotions
- Retargeting campaigns
- Event marketing
- Launch offers and promotions
These efforts generated excitement around the opening while driving appointments across both locations.
Meta Ads & Google Ads
EX Studio managed paid advertising campaigns across Meta and Google to drive traffic, leads, and bookings.
Meta Ads
Campaigns focused on:
- Brand awareness
- Lead generation
- Promotional offers
- Audience retargeting
Google Ads
Search campaigns targeted high-intent patients actively searching for aesthetic services.
Optimization included:
- Conversion tracking
- Landing page optimization
- Keyword management
- Audience targeting
- Performance analysis and reporting
Organic Social Media Management
To establish a strong digital presence, EX Studio managed Saxira’s organic social media strategy.
Services included:
- Content planning
- Graphic design
- Reels creation
- Promotional campaigns
- Community engagement
- Brand consistency across channels
Professional Media Production
Premium visual content was created to support advertising and branding initiatives.
Deliverables included:
- Professional photography
- Video production
- Treatment content
- Team branding sessions
- Social media assets
- Advertising creatives
High-quality media helped position Saxira as a premium aesthetic destination from day one.
Printables & Brand Collateral
EX Studio designed print materials to support launch events and in-office marketing.
Assets included:
- Event signage
- Promotional flyers
- Patient materials
- Branded print collateral
- Marketing handouts
Email Marketing & Patient Nurturing
Automated email campaigns were developed to maximize lead conversion and patient retention.
Campaigns included:
- New lead nurturing
- Appointment reminders
- Promotional campaigns
- Re-engagement sequences
- Patient retention workflows
These automations ensured consistent communication throughout the patient journey.
Results
Website & Engagement Growth
Following launch and implementation of EX Studio’s marketing strategy, Saxira experienced substantial growth in website engagement and user activity.
Google Analytics Performance
These results demonstrate strong early traction and validate the effectiveness of a fully integrated launch strategy.
Technology Stack
- Nexus CRM
- EMR Integration
- Google Analytics 4
- Google Ads
- Meta Ads
- Email Automation
- SMS Automation
Impact
By combining branding, technology, automation, and marketing into one integrated ecosystem, EX Studio helped Saxira launch with a scalable foundation for long-term growth.
Today, Saxira benefits from:
- Centralized lead management
- Integrated patient and marketing systems through EMR connectivity
- Automated patient communication
- Strong brand visibility
- Multi-location scalability
- Consistent lead generation
- Improved patient engagement and retention
Saxira’s success demonstrates how a comprehensive growth strategy can accelerate the launch and expansion of modern medical practices.
About EX Studio
EX Studio specializes in helping healthcare and aesthetic practices grow through technology, automation, and strategic marketing. From websites and CRM implementation to paid advertising and patient engagement, we build scalable systems that drive measurable business growth.
Ready to transform your clinic with AI and automation?
Contact EX Studio today to build your growth engine.