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Bishara Law - Driving Growth Through Strategic Digital Marketing

Client Overview

Bishara Law is a leading immigration law firm specializing in family immigration, asylum cases, U.S. citizenship, appeals, and litigation. Led by Sherif Bishara, Esq., a former Director at the Department of Homeland Security, the firm provides expert legal guidance and advocacy for clients navigating complex immigration processes.

Challenges

  • Limited Online Presence: Despite its strong reputation, Bishara Law had limited digital visibility, affecting its ability to attract new clients.
  • Lack of Lead Generation: The firm needed a consistent stream of qualified leads to grow its client base.
  • Outdated Branding: The firm’s branding and website did not fully reflect its expertise and authority in immigration law.
  • Content Gap: Lack of engaging and informative content to educate and attract potential clients.

Location

New Jersey, USA

Services

Paid Advertising
Search Engine Optimization
Web Design + Development
Branding + Identity
Consulting + Strategy
Content Creation
Social Media Management

Our Solution

To address these challenges, EX Studio Marketing implemented a comprehensive digital marketing strategy, including:

Branding + Identity

  • Developed a refreshed brand identity to reflect Bishara Law’s authority and trustworthiness in the immigration law space.
  • Designed professional visual assets, including a new logo, typography, and color scheme.
  • Ensured brand consistency across all digital touchpoints, including social media and website.
  • Web Design + Development

  • Redesigned Bishara Law’s website for a modern, professional look with improved user experience (UX) and mobile responsiveness.
  • Integrated lead capture forms and live chat functionality to facilitate client inquiries.
  • Optimized site speed and performance for better search rankings and user engagement.
  • Search Engine Optimization (SEO)

  • Conducted in-depth keyword research focused on high-intent immigration-related searches.
  • Implemented on-page SEO optimizations, including metadata enhancements, schema markup, and content updates.
  • Built high-quality backlinks to improve search rankings and domain authority.
  • Content Creation

  • Produced high-quality blog content, FAQs, and educational resources to address common immigration concerns and position Bishara Law as a thought leader.
  • Developed engaging social media content to increase brand awareness and client interaction.
  • Created video testimonials and case study features to showcase successful client stories.
  • Paid Advertising

  • Developed and launched targeted Google Ads and social media campaigns to reach individuals searching for immigration legal services.
  • Optimized ad creatives and landing pages to improve conversion rates.
  • Retargeting strategies to re-engage website visitors and nurture leads.
  • Consulting + Strategy

  • Provided strategic consulting on digital marketing trends, audience targeting, and client engagement strategies.
  • Developed a roadmap for ongoing digital growth, including automation and CRM integration.
  • Advised on local SEO and online reputation management to build trust and credibility.
  • Results

    Increase in Website Traffic
    % 0

    Organic and paid efforts significantly boosted online visibility.

    High-Quality Lead Generation

    Improved targeting led to a steady flow of qualified client inquiries.

    Enhanced Brand Trust

    Stronger branding and thought leadership content positioned Bishara Law as a premier immigration firm.

    Improved Conversion Rates
    0 +

    Website redesign and optimized landing pages increased inquiry-to-client conversion rates.