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The Best of Yvonne – A Transformational Journey in Personal & Professional Growth

Client Overview

The Best of Yvonne is a platform founded by Yvonne Dellos, a former Nurse Practitioner in the Medical Aesthetic Industry turned thought leader, speaker, and business mentor. She empowers individuals through engaging talks, workshops, and coaching sessions, with a strong focus on mindset, resilience, and personal growth. Her journey of overcoming adversity is captured in her book, “From Food Stamps to Fortunes,” which serves as a source of inspiration for many.

Challenges

  • Building a personal brand that extends beyond the medical aesthetic industry.
  • Establishing an engaging and authoritative online presence.
  • Creating a seamless experience across events, workshops, and coaching programs.
  • Effectively leveraging digital marketing for audience growth.

Generating conversions for speaking engagements and mentorship programs.

Location

UT, USA

Services

Paid Advertising
Search Engine Optimization
Web Design + Development
Branding + Identity
Consulting + Strategy
Content Creation
SMS + Email Marketing
AI-Powered CRM
Social Media Management

Our Solution

Ex Studio Marketing delivered a full-service strategy to address The Best of Yvonne’s needs:

Brand Positioning & Digital Presence

  • Developed a clear and compelling brand narrative, highlighting Yvonne’s journey and expertise.
  • Created a cohesive website experience showcasing her keynote speaking, events, and coaching services.
  • Enhanced the user experience (UX) with streamlined navigation and conversion-driven landing pages.
  • Website Development

    Revamped their website for a modern, mobile-friendly design with clear CTAs and optimized pathways.

    SEO & Lead Generation

  • Optimized the website for search engines to increase organic visibility.
  • Created compelling lead magnets, such as free resources and workshops, to grow the email list.
  • Leveraged AI-powered CRM automations to improve lead nurturing and conversions.
  • Social Media & Content Strategy

  • Implemented a multi-channel approach to expand brand awareness on Instagram, LinkedIn, and Facebook.
  • Designed high-impact content, including motivational posts, event promotions, and audience engagement campaigns.
  • Developed a content calendar tailored to Yvonne’s unique voice and audience interests.
  • Paid Advertising

    Launched strategic ads optimized for event conversions, targeting key professional demographics.

    Email Marketing & CRM Implementation

  • Built an automated email sequence to nurture leads, promote events, and encourage sign-ups.
  • Created targeted email campaigns for different audience segments, including aspiring entrepreneurs, professionals, and event attendees.
  • Speaking Engagement & Event Promotions

  • Developed a promotional strategy for HER Success Summit and other speaking engagements.
  • Designed and executed ad campaigns to drive ticket sales and audience participation.
  • Implemented influencer partnerships to boost event visibility.
  • Book Marketing Strategy: "From Food Stamps to Fortunes"

  • Optimized the website for search engines to increase organic visibility.
  • Created compelling lead magnets, such as free resources and workshops, to grow the email list.
  • Leveraged AI-powered CRM automations to improve lead nurturing and conversions.
  • Results

    Email Subscribers Growth
    0 +

    through targeted lead-generation campaigns.

    Growth in Social Media Engagement
    % 0

    Creative, platform-specific content energized audiences and expanded reach.

    Growth in Website Traffic
    % 0

    SEO enhancements and content strategies increased visibility, with over 60% of visitors.

    on Paid Ads
    x 0 ROAS

    Data-driven campaigns maximized ad spend efficiency.

    Reduction in Administrative Workload
    % 0

    Automation and integrated systems streamlined operations, saving valuable time.

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